Campanha de Dia das Mães 2020 - Itaucard
Mayra Carvalho
ITAUCARD | Dia das Mães 2020
Amid the chaos of the Corona Virus pandemic, the challenge arose to create a campaign that had an emotional appeal and that inspired followers to declare their love for their mothers through the hasthag #MandaTextão
Click and watch the campaign movie:
https://www.youtube.com/watch?v=R0ZDfCVw2TA&feature=youtu.be
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At Itau in-house, I have the opportunity to work on the largest Oliver Agency operation in the world. As senior art director, I’m responsible for developing creative solutions, visual storytelling and innovative ideas to build and grow all the Itau brands (Itaú, Itaú Personnalité, Credicard, Itaucard, Iti, Rede), to unfold the strategy and execute beyond traditional content and ad formats. I work closely with content strategists in cross functional teams providing support to all squads and developing marketing contents and campaigns.
