Mayra Carvalho

Lollapalooza 2024

Key Visual Lollapalooza Brasil 2024 + Visual Concept for Social Media accounts

The last two months have been a lot of hard work for Lollapalooza Brasil :) I was super excited to be invited to create the key visual for the festival’s 2024 edition, as well as the visual concept for Lolla’s social media. I loved the result and having done this work!!

For the visual proposal of instagram in particular, I brought a lambe lambe aesthetic, creating a visual contrast using Lolla’s global palette for the feed, so that it alludes to the festival’s wall. Taking into account that it is the most instagrammable place at the event, it makes perfect sense to work with this element in the 4x5 format that also refers to the poster. This work didn’t have AI, lol it was pure design!

I really appreciate the invitation, the trust and the whole amazing team that I worked with!!